This is the third email in my series about why focusing all your energy on getting more traffic is not the best way to make money. You can still read the other two emails in the series by clicking Email # 1 or Email #
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Traffic is only useful if it is going into a system that will ultimately turn it into sales. Once you have a steady flow of traffic (at least a few hundred visitors a day) and that traffic is going to a lead capture page that is building your list, then you need to focus on what is happening next.
How will you take these new subscribers and turn them into a profit at the highest rate possible?
The best way to do that is to do things that WON'T scale.
What do I mean by that?
You need to do the things when you only have a few hundred people on your list that you would never be able to keep up with when you have a few thousand. Like writing every subscriber a personal email from you.
The advantage that a person with a small list has is that they can spend more personal time with every person on their list than can someone with a list of thousands. Personal attention will lead to building a relationship faster than just relying on email newsletters. Relationships lead to trust and influence, which can lead to sales.
The best way to do this is to make sure that you try to get an email conversation going with everyone who joins your list. After your auto-responder message goes out, send them a personal email from your email address, thanking them for connecting with you and asking them a question, like "What are you promoting online?"
Asking questions is the best way to start a conversation and the best way to keep it going. Each time someone writes you back, always end your reply with a question which prompts them to write you again.
Most people who you write to will not respond, so send a follow up email 24 hours later asking if they received your earlier email. Don't give up until you have tried 5-10 times to get them to reply.
In the early days, doing what cannot be scaled can teach you so much about your audience and help to increase your conversion rate. If you double your conversion rate by doing this, it can make the difference between profit and loss.
