Sometimes you get a surprise when you are running your own business. At times it is a good surprise and at other times a bad one.

 

One good surprise in my business has been the popularity and effectiveness of my weekly Best Converting Sites email.

 

Each week, I analyze all my tracking numbers and give you the full details on how many signups I received and which sites most of them came from. It is one of the most popular emails every week.

 

Each of the sites that I list in my report includes a link to my referral url for that site and I get multiple signups at those sites every week.

 

This all was a surprise to me, but I guess it shouldn't have been.

 

I thought that sending emails with all those affiliate links would be considered spam and might annoy my subscribers. I was wrong.

 

The reason I should have known it would work is because it follows the pattern of what I teach. Always make sure that you are adding more value to your subscribers than you are asking in return. You want to give more than you take.

 

My subscribers have found these weekly emails very useful because I am doing so much testing and they get the benefit without all the work. I am generating tens of thousands of visitors each week from other 100 sites and tracking all the results. You get the summary of that work for free and without doing it yourself. Many people have written me to say that it has been very useful.

 

This adds lots of value to the reader and in exchange, I get to make those website names linkable to my referral urls for the sites.

 

Your relationship with your audience is all give and take, just like any relationship in the offline world. If someone feels like they are giving more than they are receiving, then they feel taken advantage of. You do not want your subscribers to think that you are taking advantage of them.

 

That is why you need to make sure that you always give more back then you ask for. That builds Know, Like and Trust.