Hi,
This is Eugene Uchuvatkin from HomeIncomeWorld. You connected with me because you signed up to one of the traffic sites as my downline, opted in for one of my reports, or subscribed to the "Amazing Credits Giveaway".
I'm a big fan of Gary Halbert.
That's for a reason. He is one of the greatest copywriters who has ever lived. And copywriting is what I'm highly focused on. However, even Gary recognized that the quality of your sales copy was not the most important thing in selling.
The biggest success factor when planning a promotion is to make sure that you are talking to people who are actually interested in what you are trying to sell. It sounds simple, but many beginning marketers don't focus their promotions on the right people.
Gary uses the example of an amazing campaign that he could write for selling knitting machines. It would be as brilliant as Shakespeare. However, not something that most people would be interested in. If you sent that campaign to a group of knitters, then it would convert like crazy, but for you and me … not interested.
However, if somebody was away from his wife and she was having triplets, then it would not matter how the news was worded … he would be mesmerized. If someone was trying to tell him what was going on with his wife in broken English … he would pay attention.
That is because knitting machines don't matter to him, but his new triplets do.
60% of the success in any promotion is who you are talking to (the list). 30% is in how good the offer is. Only 10% is based on how good the copywriting is.
If you have a targeted list and a compelling offer, then anyone can sell it.
If you want help in getting quality traffic and leads, then I am here for you. Hit reply and let's talk.
Thanks.
