Hi,
This is Eugene Uchuvatkin from HomeIncomeWorld. You connected with me because you signed up to one of the traffic sites as my downline, opted in for one of my reports, or subscribed to the "Amazing Credits Giveaway".
My last email was about the # 1 reason email marketing may not work. If you missed that email, you can read it by clicking here.
In that email, I talked about email marketing still being effective. The reason your subscribers don't read your emails is they are not interested in what you are talking about. They are thinking about other things and not about the topic of your email.
The solution is to work on understanding your audience better.
You have to trust the numbers, rather than our feelings. Tracking, measuring, and adjusting our message and promotions.
This is equally important whether you are emailing your own list, or sending your emails to safelists or solo ads. If people are not responding, it is because you are not giving them something they want to respond to.
Email marketing gives you the ability to analyze numbers from your campaigns. You can see how your audience reacted to each of your messages. Who opened, who clicked. Who unsubscribed.
When you send emails, one metric that you need to pay attention to is "Click-to-Open Rate". It is the number of clicks out of the number of opens. This gives you a better view of how your message resonated with your audience, and whether it got your reader to take action.
If you are getting lots of opens, but not many clicks, then that tells you that people liked the idea in the subject line, but weren't interested in what you talked about inside the email. That would be a low click-to-open rate.
I have a spreadsheet where I put all the info about every email sent: date, the headline, recipient quantity, the open rates, click rates, and click-to-open rate. For instance, if my email had a 12.6% open rate and 2.2% click rate then the click-to-open rate will be 2.2 / 12.6 = 0.174.
In the last 4 years, I've sent 723 emails to my list and they are all in that spreadsheet. I put the filter and sort my data by click-to-open rate.
Looking at this information taught me a lot about what offers in my emails were most interesting to my audience and which ones they just did not click on. There are a lot of emails with great open rates but with low click rates, and vice versa.
This information is going to be an important part of deciding what messages I am going to send you in the future and what offers I am going to promote. I hope that it will make my messages more useful and interesting for you.
I encourage you to not just send emails to your list, to safelists, and via solo ads blindly. You need to take the time to go back and look at the opens and the clicks from each of those emails so you can understand better what the niche is looking for.
Thanks.
