Monday, November 30th, 2020

Saint-Petersburg, Northwest Russia

 

Hi,

 

This is Eugene Uchuvatkin from HomeIncomeWorld. You connected with me because you signed up to one of the traffic sites as my downline, opted in for one of my reports, or subscribed to the "Amazing Credits Giveaway".

 

I was listening to an interview that Tony Robbins did with the famous copywriter John Carlton. You can watch it by clicking here. It was very interesting and I wanted to pass along one part of discussion to you.

 

Great copywriters like John Carlton or Gary Halbert have the ability to see things in different ways and get people to buy products like magic. When I can learn new ideas and techniques from them, I pay attention.

 

The way you communicate with your prospects is so important. The value of good copy cannot be overlooked.

 

In the interview, John Carlton was talking about how the best salespeople in the world are kids. If you have children, then this will make a lot of sense.

 

When a child wants something, they know exactly how to get it. They know whether to ask Mom or Dad. Which one is the "soft target"?

 

They also know exactly how and when to ask for it from that parent. They know what emotions and words are going to make the parent give in. They know your "soft spots".

 

They know their target.

 

This is the same way you need to think about the people you are trying to recruit or sell on your business. Do you know exactly the person you are trying to target? Do you know what their soft spots are?

 

You cannot make reliable results by a shotgun approach and hoping that you hit a target. You need to focus in on exactly who the target is and understand them as much as possible. This lets you be able to reach their motivations and desires and stimulate them into action.

 

Who are you trying to reach?

 

Thanks.