One of my coaches, Matthew Graves, from the Your Viral Network and Your Success Advantage, talks a lot about the "Power of Events". It is certainly a concept that has made a big difference in my results and if you use it to your advantage, it could be a "game changer".
Most of the programs and products that people promote online just don't convert very well. Now many people join the programs and not many people buy the products. The reason is because there is nothing special about the marketing and nothing that makes them STAND OUT to get attention.
If you cannot get the attention of your prospective buyer, then you can never convince them to signup or buy something. Just because you are sending lots of emails or even getting lots of visitors does not mean that they are PAYING ATTENTION to your page.
We mostly go through our days on "auto pilot", just doing the regular routines. Most of what is going on around us, or that we see, never even gets noticed. However, if you looked around and saw a purple cow, then you would probably be broken out of your trance and pay attention. Your curiosity would be triggered. Why is the cow purple and what is it doing here?
That is the reaction that your marketing has to get in people, and showing them the same old offer and same old sales page that they have seen 100 times is not going to get their attention. It is like a sea of black and white cows. Boring and uninspiring.
However, if you promote something that is new and different. Something that has an amazing offer. Something that inspires them to take action. Something that they have to join before a deadline ... then they will pay attention and some of them will signup and buy.
Don't promote the boring old programs and pages. Promote something that stands out.
Of course, the problem is that what stands out today become the boring offer they have seen a hundred times in a very short period of time.
That is why you need to constantly change the offer when it isn't generating results anymore. If it doesn't convert ... then it has to go!
Each promotion is an event for you to promote. You turn your promotions into events, with start and end dates. With deadlines that people must meet to get the benefit. This is what inspires action.
I got started building my list and getting results by promoting the constantly changing offers and launches of the Your Viral Network. It is no different this week, because they just launched the NEW TopTierTraffic. This is not the TopTierTraffic you remember from 2008. It is a responsive mailer with new and unique features.
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