In my last email, I told you about why it is so important to do enough research and create a fact sheet about a product you want to sell. If you missed it, you can still read it by clicking here.
That is very important, but you don't want your promotions to read like a bullet list of product features. Knowing those features is essential, but being able to craft them into a story is important too.
Stories sell.
Humans through the centuries passed along knowledge and influence through the telling of compelling stories. We aren't any different today. We still love a good story and it can hold our attention for a long time.
There is a story in everything, but sometimes you need to dig for it.
This is also where your research and homework pays off. The better you understand the product or program you are trying to get people to buy, the more you will see the stories to tell about it.
It can start with your own story related to the program. Tell about your own experience with the program. Why did you join it? What problems did it solve for you? What results have you seen from the product or program? These are all compelling parts of your story. If it worked for you ... it may just work for your prospect too.
You can also talk about the story of the program itself and the people who started it. Why did they create the program? What did they see that was lacking in the other solutions? How quickly did it grow?
Lastly, you can also talk about the stories of other people who have used the program. Testimonials and success stories are very powerful. It your prospect sees that other people like them are getting results, then they are more likely to believe that this could be their solution.
Here is a story to be found in everything! You can't get it without putting in some work on using the site and writing some copy. The more effort you put into it, the better story will be, and the better results you'll get using that story to sell.
If you are not sure how to get started, then reply to this email and I will give you a hand.
