Some ideas bear repeating.
If you have been reading my emails for a while, then you know that I am a big fan of finding shorter-term opportunities to build your email list for the long-term. What do I mean by this?
Your email list is the most important long-term asset you have in your business. In last week's launch of AE Mailer, almost all of the signups came from my email list ... not outside traffic from other mailers. My email list is the number one source of signups and sales for everything I
promote.
This means that my strategy is usually to take all the cold traffic from people who are not on my list and send it to pages that put subscribers on my list. I then use my email list to talk about the different programs I would like for people to join.
Building the list is long-term strategy.
Choosing the best thing to send the cold traffic to in order to build my list is usually a short-term decision though. What converts well this week may not work next week. This is a decision I often change multiple times per week so that I can hit my goal of getting at least 100 new subscribers a week.
I look for short-term opportunities to get signups in order to accomplish my long-term goal of building my list.
One of the best ways I have found to do this when I was just starting out was to promote newly launching programs that had the feature of adding people to my subscriber list. I promoted all the launches of the Your Viral Network and each time added 100-200 subscribers in a couple of weeks. I didn't need to design any lead capture pages or create any funnels. The programs did it for
me.
If you are just starting building your list, you should watch out for opportunities like this, especially when something is just launching. Conversions are usually much higher in the first week or two after a program launches, so you want to act fast. Every missed day is missed subscriber to your list.
