If you are in the United States and Canada, I hope that you are enjoying the long Labor Day weekend. Tomorrow is the first "work day" of September, so now is the time to focus and take advantage of the fall rush.
There is often an increase in activity, signups, and sales in the fall season because so many people are returning to more focus on accomplishing their goals and working once the summer holidays are over and the kids back in school. It is a great time to take advantage of this and move ahead.
If you have been reading my emails, then you know that I am a big fan of building email lists, but there is a lot more to it than just getting subscribers. After all, subscribers alone do not generate signups and sales ... sending compelling offers to your list on a regular basis does.
This is the problem that many email marketers make. They build lists, but then don't email them often enough, or send emails that just are not that compelling to get people to take action.
The key to profiting from email marketing is to be consistent. You need to email your list at least a couple of times a week. If you are not sending regular content to them, then you cannot cut through all the noise and develop a relationship.
You can email as often as once a day, as long as you are sending emails that contain lots of value for your subscribers. Your emails need to educate, entertain, or motivate your readers. Ideally, they will do all three. If you just keep sending emails trying to get them to buy something, without adding value for them, then they will stop reading.
It is important to build a list, but it will only work if you are emailing them consistently with great content. You need all three to make email marketing profitable.
