This is the third email in my series about finding new ways to get more signups and sales for your lead capture page or business opportunity.
In the first email, we talked about how it is important to constantly be trying new sources and expanding your reach to get your message in front of more people. In the second email, we discussed using all the resources that your advertising sites provide so you can make sure you are reaching the entire membership in different ways.
Today, I want to talk about finding new sources of advertising for your business.
There is an important thing to keep in mind which should guide all your searches for new advertising sources.
Where are your ideal prospects already spending their time and attention?
You want to go and try to get their attention where they already are. So when thinking about where to find them, that has to be the guiding principle.
Are your ideal prospects spending a lot of time on social media, like Facebook? Where on Facebook, do they hang out together?
If you were looking for people interested in knitting, you wouldn't spend a lot of time in the safelists. That isn't where knitters congregate. Of course, there may be a few knitters in there, but most of the audience are NOT knitters. That is not a good advertising source.
You have to go where the audience already is and then figure out how to get your message in front of them and noticed. If there is a high concentration of your ideal prospects there, then you will get results.
Of course, many people are looking for free sources of leads, but remember that nothing is truly free. When you send emails from a safelist, then you are trading your time for advertising. Same with traffic exchanges. If you are trying to get more traffic from search engines, then that takes a lot of time too. You are trading your time instead of spending money.
If you are looking for paid advertising sources, make sure that they are targeting your ideal prospects. One good source for leads is to use solo ads from vendors at sites like Udimi. You pay for the number of clicks you want to receive and if you have a good lead capture page, you can expect 25-50% of the leads to join your
list.
