My business turned around as soon as I started focusing on building my email list, instead of on promoting programs like SFI to my visitors.
Now I add between 250 to 300 new subscribers every month to my list. I email my list in AWeber with at least 3 or 4 new content pieces every week. Building trust with my list had enabled me to become a top promoter of new launches in our niche.
However, you may be surprised to learn that my email list is actually very small. I currently send my emails to only 1,100 - 1,200 subscribers.
How can I only have an email list of 1,200 subscribers if I add 300 new subscribers each month?
Simple, I only email those who are truly engaged.
You don't need a big email list to be successful. You need a responsive one.
I keep my list responsive by following rules to keep my list very clean. If subscribers are not active, then I remove them from the list. I do this before sending every email.
My rule is that for someone to stay on the list, they must either be a new subscriber (less than 30 days) or have opened at least 1 email in the last 90 days. By applying this rule to keep my list clean, I am adding new people in one end and removing inactive people from the other end.
Instead of being caught up in building a big email list just for vanity, I am building a small list of super-engaged subscribers.
In my email on Wednesday, I will help to dispel some of the most common myths about email marketing.
If you need help figuring out how to cultivate an engaged list, then hit reply and let me help you.
