In my last email, I shared with you how it is important to do things that make your offers and copy to stand out from other affiliates that are promoting the same product. If you missed it, you can still read it by clicking here.
I wanted to go a step further and tell you about the part of the equation that is more important than the copy and subject lines of your promotional emails.
The success of any marketing campaign hinges of three factors. Of the three, email and sales page copy is the LEAST important. If you don't get the first two right, then the best written email will still not get any sales.
The first, and most important, factor to get right is the LIST.
You have to be promoting the product to the right audience. If you are talking to people who have no interest in what you are promoting, then there is no chance of making a sale.
It goes beyond just making sure that they are interested though. They have to be ABLE to buy it as well. You often see this in the Make Money Online niche where marketers are trying to sell high-ticket, expensive programs to people who have no money to spend on their business. Even if the person wants the product, they CAN'T buy it.
You have to ensure that you are promoting your product to the most targeted audience you can afford to advertise to. They have to be interested and able to make the purchase decision.
The second important factor to get right is the OFFER.
People don't buy most products based on the actual benefits of the product alone. It has to be the right combination of product, bonuses, guarantees, and support. All of these together make up the offer.
This is an area where an affiliate can stand out. What bonuses can you offer to add to the product that sweeten the offer? How can you help the purchaser to get the results that they want the product to generate?
If you get the LIST and the OFFER right, then you have made the job of the email and sales copy MUCH, MUCH EASIER. Focusing on the first two can radically improve your results.
If you need help getting your offer right, or finding the right audience, then hit reply and let me help you.
