If you want to increase your sales you have to establish a relationships with your potential customers.
People like to buy and hate to be sold. They love to buy from those who they know, like and trust.
How do you gain their trust? How do you become that person?
First of all, you need to start writing. Once you start publishing they will see you as an authority. It's human nature to see those who share good information as being experts.
Authority is one of the most powerful weapons of influence. When people see you as an expert they follow your advice.
However, you can't fake being an expert. It's a trap I don't want you fall into. You need to keep learning so you have more knowledge to share.
You also need to avoid trying to sell too much or too early.
Often when I subscribe to someone's list, I immediately start receiving follow-ups trying to sell me. Pre-written messages that many unsuccessful email marketers do in hope to make more sales.
Maybe it worked in the past, but it doesn't now. Remember ... people hate to be sold? Don't try to sell too much because your potential buyers will instantly recognize you as a salesperson who doesn't care about their needs.
Not everything you share needs to be an expert's opinion, though. You can write about your feelings, wins and losses on your journey. It must be a CONVERSATION with your subscribers.
Your audience will like your tips, insights, and advice because they are going through same things you did. Most importantly, they see YOU as a person like them with same desires and problems.
If you share advice as an expert, don't try to sell too much, and share your journey as a fellow traveler on the journey to success, you will build a relationship of know, like and trust with your audience that will last.
