If you are trying to help people change any area of their life, then you are in the business of transformation. If you help other people to make money online, then you are in the business of helping them transform their lives through having a reliable way to make money from home.
This is why you see so many entrepreneurs talking about and marketing the lifestyle. They have fancy cars and big houses. They have the freedom of working from anywhere.
Many people dream of making that kind of transformation in their lives and they want to follow those who can help them do it.
It is important to think of this when you are promoting your online business. What kind of transformation are you helping your audience to achieve?
The transformation they will have by working with you is the message that has the biggest emotional appeal.
