Over the last 2 years that I have been growing my business, there have been a lot of milestones. I remember when I first reached 1,000 subscribers on my email list.
Those are all great memories, but there was another milestone that actually was the most powerful. It was the first time that I realized that some people in my audience saw me as an authority in building lists.
One of our goals in business is to get our audience to know, like, and trust us. When they see you as knowledgeable and actually able to get results, they see you as an authority and their trust increases considerably.
If you were going to take the advice of someone else, wouldn't you rather take it from someone that has actually done what you are trying to accomplish? Of course, because they are proven.
When your audience sees you as an authority, then they will join the programs you recommend and buy the products you advise them about.
Building authority is a long-term process, so you have to be ready to work for it. It also means that you have the learn enough to be seen as an expert and figure out how to take that knowledge and get results.
It is an essential part of the system of know, like and trust.
For the last week, I have been telling you about a program called Your Success Advantage which Matthew Graves designed to make the process of building an audience of people who trust you simple. This includes building authority.
The program officially launches next month, but you can get on the Early Access List. Once you join Early Access for free, you be in a select group that gets to join before the program before it goes officially live.
Please reply to this message if you have any questions. I would love to talk with you.
