If you work using free traffic sites then you have noticed how many marketers use generic swipe email. They promote the same programs with the same subject line and copy which was given to them by the program they promote.
Marketing like this always leads to low open rates and low click thru rates on your ads. You are wasting your advertising credits, your time, and your money.
One of the reasons why marketers in our niche disregard creating their own emails is the feeling that no one actually reads their ads. They think that people open ads with a single purpose to earn credits. It doesn't matter what content is inside.
To shatter this myth, I won't just tell you the advertising or copywriting theory. I will share the actual results of an experiment I did that proves it is wrong.
People are actually reading your ads.
I sent 5 emails from the same site, at the same time. Ads were different copy and different subject lines.
Here is what I saw when I checked the statistics:
