In the last email, I talked about how you could quickly build trust with the subscribers on your list by using an indoctrination sequence. If you missed it, you can still read it by clicking here.
Your Indoctrination Sequence is the first few emails that you send to a new subscriber on your list. These are the most important emails that you will ever send your new subscriber because they are the first impression that you are setting with them.
If you start out communicating with your audience and you make it all about what you want them to do for you, then they will see you as someone who just wants to sell them things. That will actually make it harder to get them to trust you in the future, because they see you as a salesperson.
Instead, you want them to see you as someone who is there to help them along their journey. Their online guide. This means you need to help them without selling.
The first email that you send someone who subscribes to your list should be an introduction. It should tell them three things.
1. How they got connected with you
The first thing you need to tell them is who you are and how they got on your list. Look at the first paragraph of all the emails I send as an example. The subscriber may not know how they are connected with you and think your email is spam. Remind them how you are connected.
2. Some personal information about you
You want your subscribers to see you as an individual person. People like to build relationships with other people, not nameless and faceless companies or entities. Tell them a bit about who you are, how you got started, where you live, what your goals are. Keep it down to 1 paragraph though.
3. How you are going to be helping them
Tell them what you see your role in their journey is. That you are there to help them accomplish their goals. Let them know what kind of information you will be mailing them and how often. Set the expectations.
This first introduction email will be the one that is opened by the largest percentage of your subscribers, so make it good and informative. It sets the tone for your entire relationship.
