I'm preparing the data to publish the Mafia Offer traffic & conversion all time report.

Briefly, in August 2024 I launched the Mafia Offer funnel, which added 1,227 email subscribers to my list. I sent over 200,000 visitors, and if you are looking for the best converting traffic, this information will be very interesting. Watch it in your inbox soon.

Today, I want to reveal precious (yes, precious!) data regarding the safelist user audience.

The funnel consists of three emails that every new subscriber receives in sequence. the first email was sent to 1,227 people:

The nubmer of people received is close to the membership on some sites, so it definitely represents the average safelist user (the avatar or buyer persona).

What's In The "1,227 - 45% - 20%" For You?

When you look at the numbers, the first important conclusion is that only HALF of recipients opened the FIRST email. It's not because of subject line or the sender's server reputation. People were subscribing exactly to what the subject line offers. Also, emails were sent one by one, not in bulk.

This is common user behavior which you should be aware of. Most of those who don't open the first email, WILL open next emails. This is why you should avoid double email verification if you are building your email list. It will lose half of your potential subscribers for nothing.

The next conclusion is that only tiny part of readers will click links in your emails. Usually it is between 2% to 5%, and 20% is an exceptional result.

One of the most important metrics you need to focus on is the engagement rate or Click to Open Rate (CTOR). A good CTOR is between 10% and 20%, and this email achieved 45%. 

Frankly, I'm proud of this because the audience resonated with the message more than anything else.

Anyway, we have reached the most important part, which is the info on which links they are actually clicking.

There are six links in the message and the most clicked ones received 183 and 94 clicks out of 250. One is located at the end of the message, and the other is in the P.S. line.

BINGO! You now know the most viewed and clicked places in any email. Whether it's a message to your list or an ad to sfelist users, most people jump to the end and pay attention there.

Next time you send your email, include links in the P.S. line to get targeted traffic, otherwise, you'll leave money on the table.

However, not every safelist allows inserting links in the email body. But where you can, make sure to do so. For instance, Infinity Traffic Boost and Mailer.Gold, which are among my best converting sites. I recommend joining and trying their traffic.

Click to Join Mailer.Gold

Let me know if you want help to build your list and traffic. I'm here for you.

Thanks.