October passed by and it's November!

Last month, I ran some tests by sending cold traffic on various lead capture pages. One of them became my control. 

In copywriting, a control is an advertisement that consistently gets the best response. You can run it repeatedly without seeing a drop in conversion rates. No need to tweak it: the layout, image, headline, and hooks stay the same. 

You know your numbers, like how many visitors it takes to get a conversion.

So the advertisement becomes your "litmus test", or a control.

When you have controls, you gain the ability to test any traffic source with mathematical precision easily.

You don't rely on feeling, imagination or overthinking. Your decision to use a traffic site isn't based on others opinion such as popularity, the number of members, or charts. You decide to use a source or cut it off because you know in advance how it should perform.

We all started without controls and without knowing things. I owe my basic knowledge to world class marketers, copywriters, and books. But more importantly, I've learned things through practice.

I recommend taking more action in your business: create more lead capture pages, tweak them, and send as much cold traffic as you can.

Yesterday, I published a video where you can learn how to track your numbers if you use lead capture pages in AWeber. (It's applicable to all major autoresponders).

Click the link or image below to watch it.

Behind the Scenes - The Numbers of a Successful Launch