I always warn you about mistakes that people make when promoting in safelists.

For example, they try to make their ads more appealing by using all the colors of the rainbow. This doesn't turn their ads into magnets for the best prospects, instead, it repels them.

To understand why this is wrong, just check the emails you write to your relatives and offline friends. You would never use colors in the email body.

Along with crazy text painting, there is another mistake that ruins your marketing: using poor subject lines.

If you want a good subject line, you need to make them looking personal. Write them like you were communicating in real life.

If you send your wife a short message that you'll be late from work today, you would never write the subject line like "5 Reasons I Won't Be Home on Time". Add a colored email body, and you can expect her to call 911 to help you.

When you write your friends about the upcoming meeting, you would not use a headline like "Eugene, Unlock Your Zoom Link to Success". You would not even mention their name in the subject line.

All of this marks your letter as a message from a marketer. Sometimes it still works because safelist users used to read tons of promotions. They expect it.

However, the best marketing is when your reader don't guess it's a marketing message.

Don't make your messages an "Art of Hype". Instead, learn the basics, practice, and always remember who you want to talk to.

A good subject line is key.

If you stuck with writing it, start with "How to...".

Practice everyday. Write at least 10 different subject lines even if you are not going to send an email that day.

Check the front page of popular magazines and newspapers. Keep in mind, headlines are the reason people buy them. Observe and try to understand why they have such a strong impact. Think how would you rewrite them to fit the safelist niche.

I recommend that you learn how to write a good subject line for safelist users at a new site that launched yesterday.

It is called Foolproof Mailer, and 700 people already joined. Their admin sends a lot of educational material. Often, they send promo material that includes very good copy. Just look at these subject lines:

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It is the 74th or 75th site in the network. They know which copy works better.

Of course, as the subject lines declare, you get 1,000 credits for joining. If you are not interested in observing best converting subject lines, you can join and send your ad to 1,000 hot prospects (who are interested in this stuff!). Do it by clicking the link below.

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If you want help feel free to ask me. I'm here for you.

Thanks.