The idea is to imagine a gun to your head while creating an ad, and it would go off if your ad didn't work.

In this scenario, you wouldn't experiment with your writing. Instead, you would use proven tactics, even if you find them boring.

And here's something you were probably guessing about.

When I wrote the email, I used that method.

The outcome proved itself. Not only did it get the best click-open rates, but it also generated 21 referrals for a very popular program that many people promote.

Now, I'm not writing all this to brag and show off how good I am with this method.

I want to warn you from doing some mistakes people make when they promote.

Many marketers don't know the basics of copywriting, and this shows in the design of their ads.

They paint their messages with different colors as if their audience suffers from ADHD.

They use bright images that shift attention away from the message, leaving readers amused but not taking action.

They make unrealistic, unproven claims that repel good prospects and attract crazy slime.

Now compare that with these straight and simple pages:

The "Hour-by-Hour" 

The "2 Free Solo Ads for Joining"

The "Mafia Offer"

You can use these pages as templates and create your own based on the same principles.

Why?

Because they work.

They convert.

They deliver results.