Gmail and Yahoo Mail have announced big changes in email marketing.

Starting February 1st, 2024, they require those who email their lists to authenticate outgoing email, to avoid sending spam, and to make it easy for recipients to unsubscribe.

What does this mean for you?

First of all, if you are a list builder then... 

You Are In Danger! 

You need to prepare for the new rules.

Urgently.

Otherwise you can be blacklisted by those giants, and lose the ability to communicate with your subscribers through email.

Also, if you are not building your list, and just a safelist user then expect that some of your sites may start deliver less traffic or stop working at all.

Some people will treat this information as bad news. 

Frankly, that was my first feeling. 

Because I remember how back in 2018 I got into the spam list. I was fighting to get off the list for three months until I finally switched my Autoresponder to AWeber (however, I'm glad I went through this, and received experience).

Now, I see the news with big enthusiasm. 

This will clean so many inboxes that are cluttered with spam.

This will block a lot of spammers and scammers around the world.

This will skyrocket the quality of newsletters, and bring you more benefits for reading them.

As a safelist user you'll get traffic from best of the best sites that meet new requirements. Low converting sites with dead email lists will go to the oblivion, which is the only right place for them.

In a few days email marketing will never be the same.

Way to go Google!

So, how you should prepare for the new reality?

As a list builder:

• Choose your Autoresponder with awe. It's no secret that I recommend AWeber above everything else.
• Read these articles and take actions: AWeber blog - How to Prepare for February 2024;  Google - Email sender guidelines.
• Read email from this top site owner (you better call him email senior engineer or wizard): Matthew Graves - Will You Survive the Google and Yahoo Email Slap?
• Tell me if you need help with all those settings, cleaning your lists, registering domains, etc. It's not simple, especially for beginners. Just send me an email, and I will get back to you with the details.

As a safelist user:

Focus on sites that keep their membership fresh and clean. Sites that reguraly and mercilessly delete inactive accounts, so you only send your ads to interested members.

Sites like a new launch from the wizard I wrote above that is Traffic Max Mailer. No doubt this site will meet all the new requirements and stay working after February 1st.

Click to Join Traffic Max Mailer

Let me know if you need help with preparing for the new Google rules. I'm here for you.

Thanks.