Do you want more clicks and sales? - Offer your audience what they desire the most.
How to know what exactly it is?
Well, I created a two-step process to determine that. Today, I'm going to reveal these steps, so listen.
A few years ago, my email clicks dropped. People eagerly opened messages, but they didn't take any action. Improving copy or changing offers didn't help. Clicks were low, and at
first glance it happened for no reason.
I needed to fix this problem as quickly as possible, so I started an investigation.
First of all, I created a spreadsheet where I put all the information
about every email I sent. It wasn't easy because by that time I had sent over 700 messages to my list.
The spreadsheet contains metrics such as the date, subject line, number of recipients, open rate, click rate, and the most important number: the click-to-open rate or CTOR.
It is the percentage of clicks out of the number of opens. This metric points to how well your message resonated with readers, and whether it convinced them to take action.
For example, if 186 people opened an email and 31 out of them clicked, then the
CTOR would be (31 / 186)*100= 16.6%.
For those 700 messages the highest CTOR was 37%, and the lowest was 3%.
If you are getting a lot of opens, but not many clicks, then that means people liked your
subject line, but are not interested in what you are saying inside the email.
The second step was to sort the spreadsheet to see which emails had the highest click-to-open rates.
This data revealed a lot
of information about my audience. What headlines worked better. What kind of messages they liked and disliked. What offers they took actions on, and so forth.
And guess what safelist users desire the most?
New launches!
Nothing can beat them till this day.
Right now, Traffic Blizzard is launching. The mailer is live, and if you join you can send your email
right away because they give a 1,000 credit bonus for every member.
Plus, you get a Supercharged Solo Ad which is going to 50,000 hot prospects.
You can join the site and get the bonuses
by clicking the link below.
Click to Join Traffic Blizzard Today
Let me
know if you want help to build your list. I'm here for you.
Thanks.