The ultimate guide to using text ads effectively

Published: Sun, 08/27/23

Sunday, August 27th, 2023

Saint-Petersburg, Northwest Russia

Hi,

This is Eugene Uchuvatkin from HomeIncomeWorld. You connected with me because you opted for one of my reports or subscribed to the "Amazing Credits Giveaway".

I have been reporting many times that Viral Mailer For You is one of my best converting sites.

Every day, no matter what, I log in and send an ad from the site using their mailer. I also use solo ads, banners, and texts.

Today, I want to point to one of the most effective ways to promote your pages. It is the Headline Ads which is ultimately a variety of text ad.

There are two types of text ads in the traffic exchange world.

The first type is a text ad that you earn credits by clicking on it. This way you get uninterested visitors to your page.

Sometimes it goes even further: clicking out a certain number of ads is mandatory in order to enter some daily contests. That adds more incentives to click.

The first type gets you a lot of visitors, but poor results.

The second type has no incentives to clicking. Its actual text grabs attention and convinces people to find more details. It is shown on special places and opens your page in the new tab without a timer and captcha. These visitors are organic and valuable. The best you can get from mailers.

The Headline Ads belongs exactly to the second type which gets you fewer visitors, but great results.

I did many tests and concluded that traffic from the second type of text ads has the best conversion rate. For my lead capture pages, at different times the Headline Ads converted by 3 to 10 visitors per signup.

This is an amazing result not only for cold traffic from safelists but even for warm traffic from an email list.

However, as I mentioned above, this type does not bring many visitors. Of course, you want more. So that some seasoned marketers try to improve their ads by bolding and painting them and making everything to artificially increase clicks.

This is a big mistake. Here's why.

First of all, you make your ad too hyped and salesy. Colored ads repel the best prospects, instead of attracting them. Just look at this sample

This creativity looks like a blur to me, and when I see it I only want to crush it like a fly.

Secondly, this way you are adding incentives to click. By doing this, you turn the second type of ads into the first one. Remember, this may attract more attention and visitors, but fewer conversions.

And finally, it usually costs something either credits or money to add those "features":

So, I recommend focusing on the actual text for your ads.

Now let's switch to the practice mode and set up your Headline Ads.

You need to be a member of Viral Mailer For You (click here to join).

When you login go to the "Headline Ads" page. You can do it by clicking the link in the main menu under the Advertising block:

When you enter the page you can set up your ad:

Step 1

Choose the number of impressions. For instance, 10,000.

Step 2

Next, you need short appealing text, 30 characters max. Something that your prospect is thinking about and looking for. If they see it, they will click it for sure.

I like an example of a soon-to-be bride who is looking to lose weight and sees an ad that says "Are you looking to lose weight to fit into that dress?". She pays attention. She thinks: "Wait a minute, that's for me!".

For the safelist audience, it can be "Just Launched Join Now!" or "Tired of Clicking?" or "Get 6 Free Solo Ads" and so on.

In my case, it is "Click to Get 50,000 Credits", 27 characters.

Step 3

Put a link that you are going to promote.

Step 4

I don't recommend using bold text, background, and color.

Back in 2021, I tested it, and simple ads converted 25% better than colored (48 visitors per 10 signups vs. 63:10). In other words, if I used colored text, I would lose every fourth subscriber.

So just choose a "No" option on these features. This also will save your credits. Look how much 10,000 impressions will cost with background, bold, and color options:

220,000 instead of 70,000! It would be justifiable only if you’d get 3 times more subscribers or sales.

Step 5

You always can preview your ad. When you click that button, it opens in a new window so you can see it as your potential audience would see. You can click your ad in the preview mode, and also check if your link works.

Step 6

Click SetUp and your headline ad is ready. It will go live after approval which usually takes a few minutes.

When it is approved you can see all the statistics:

Divide the number of impressions by the number of clicks to see how your ad is performing. In my case, it is 1,303,694 / 3,508 or 371 impressions per one click. Focus on this metric and try to improve it by changing your text (we discussed it in Step 2).

Once you get your winner, or as copywriters call it "The Control", just stick with it and time to time reload credits. For that click the checkbox, and the Reload button:

That's all for now. I hope reading this mini tutorial will help you get started.

But real results will come by implementing and doing.

So, if you are not a member of the site then join it and set up your Headline Ads now. You can do it by clicking the link below.

Click to Join Viral Mailer For You

If you want my help with your "Headline Ad" then reply. I'm here for you.

Thanks.

Eugene

P.S. - On Saturday, I published my latest update of the Best Converting Sites that added 87 subscribers to my lists in the last week. If you want results, then you need to use programs that are proven to convert. Read my list and see if you are missing out on any of these great traffic sources.

Click to Discover the Best Converting Sites

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