Are you aware of the golden principle "Seek First to Understand, Then to Be Understood"?

This means that you should listen to people and try to understand things from their perspective before you try to convince them.

In email marketing, especially in the safelist world, it's important to follow this rule if you want to get results. Our business is all about communication with people. Without understanding your audience you cannot build trust, rapport, and loyalty with them.

Do you want more clicks and sales? - Offer them what they desire the most.

How to know what exactly it is?

Well, I created a two-step process to determine that. Today, I'm going to reveal these steps, so listen.

A few years ago, my email clicks dropped. People eagerly opened messages, but they didn't take action. Improving copy or changing offers didn't help. Clicks were low, and I felt like it happened for no reason.

However, the key to success in marketing is to trust the data, not your feelings. You have to track, measure, and adjust your messages based on how your audience responds.

This applies whether you are emailing your list or using safelists to reach new prospects. If people are not responding, it means you are not offering them something they want or need.

Response means more than just the actual replies to your message. It's also the number of opens, clicks, and unsubscribes. A good email marketing system like AWeber allows you to analyze the data. 

So, I started an investigation.

First of all, I created a spreadsheet where I put all the information about every email I sent. It wasn't easy because by that time I had sent over 700 messages to my list.

The spreadsheet shows metrics such as the date, subject line, number of recipients, open rate, click rate, and the most important number: the click-to-open rate or CTOR.

It is the percentage of clicks out of the number of opens. This metric points to how well your message resonated with readers, and whether it convinced them to take action.

For example, if 186 people opened an email and 31 out of them clicked, then the CTOR would be (31 / 186)*100= 16.6%.

The highest CTOR was 37%, and the lowest was 3%. If you are getting a lot of opens, but not many clicks, then that means people liked your subject line but were not interested in what you said inside the email.

The second step was to sort the spreadsheet to see which emails had the highest click-to-open rates. This data showed me a lot about what kinds of offers and messages my audience liked and disliked.

And guess what the most appealing offer to my audience was?

Nothing could beat new launches! It is true to this day.

Right now, Four in One Ads is launching. The mailer is live, and you can send your email right away because they give you 5,000 credits upon joining. This guarantees 200 clicks to your ad.

You can join the site by clicking the link below.

Click to Join Four in One Ads and Get 200 Clicks Today

Let me know if you want my help to build your list. I'm here for you.

Thanks.