Yesterday, I told you about a breakthrough in building my list that happened on the 1st of July. Since then, I get over 10 new subscribers per day by promoting the page that I created in 2019. On some days my list is increasing by 38 subscribers. The page is not new, it's circulated across the market for 4 years.

This breakthrough didn't happen unexpectedly. I made some changes to my business that caused it. And the first change, as I mentioned yesterday, was to track traffic and send more visitors from the sources that convert.

However, I do admit, even the best converting traffic sources stop converting because of saturation. If you promote the same offer with same copy, people pay less attention over time. They become blinded and skip your texts. So, you need to come up with a new copy when you see your a drop in conversions.

But you may assume that safelists members never read ads. No matter if it's new or old, they only click to earn traffic credits, right?

Wrong! There's no worst belief. It makes you neglect your copy and stops you from success. Frankly, I used to think the same way until I tested it. Then I found more evidence in classic books like "Scientific Advertising" by Claudie C. Hopkins.

It's ridiculous how we often ignore things that have been proven years ago. If we study and follow the basics we would fail less...

So the second change I made was to improve my ad copy.

There is a big difference between writing an email to your list and writing an advertisement. The main thing to remember is that your ad speaks to strangers. They don't know who you are, they don't like and trust you yet. They are cold traffic, unlike the warm traffic from your email list.

You should write your advertisement as if you are talking to one person, not a group. This person is your Ideal Customer Avatar. Your text should be tailored to them, and them only.

Start your ad by writing a good headline. The purpose of a headline is to pick out your people. It must be catchy, intriguing, and appealing.

But keep in mind, people don't like misleading headlines. How do you feel about headlines like "You have a new referral"? They may attract your attention, but you were expecting a new referral on a site, and not an ad from other users. Your headlines must match the copy.

"In every ad, you need to consider only new readers". That means don't try to appeal to those who have already seen your ad before. They made a decision about your offer. Whether they said yes or no, they won't read your ad again. Just like you don't read the same news in magazines twice.

"People will not be bored in print". I see many ads with just one word or weird ads with a hint of mystery. Authors probably try to appeal to a specific audience, who knows? But you should try to tell everything in one ad. Don't make the reader strain to get your message. They won't bother, they will just skip it quickly.

"The only purpose of advertisement is to make sales". Your ad is like a salesman, and advertising is called "Salesmanship in Print". By sales, we mean not just selling your product, but also getting people to do what you suggest. It could be watching a video, clicking the link, reading an article, or joining a program. So write your ad as if you were talking to your customer individually.

These are the most important principles of writing a good advertisement. I tried to apply them all to my business. The outcome is awesome, as I mentioned in my last email, the conversions jumped by 354%.

However, writing can be one of the hardest jobs, especially when you don't practice. Don't worry, there's a way out. Start writing with confidence right now. The goal is to write your own ad, by your own voice and tone.

Then... You can use Bing, which is embedded in the Edge browser to improve your text.

Then revise the improved text again, always comparing it to the advice of advertisers like Claudie C. Hopkins, Robert Collier, Gary Halbert, and many others.

If you don't have time or desire to write your own ads then at least take the texts from the programs you promote and ask Bing to revise them. This way they will be more unique.

Yes, it's still hard work, but it's worth it!

Thanks.